They presented the users with right and wrong choices on each move that would help their character escape a trap, rescue another character, or avert a disaster. But the advertisements purported a much more complex, problem-solving gameplay. These are won by completing match-three type mini-games – similar to Bejewelled or Candy Crush Saga – that appear within the storyline. But to complete the chores, the user must complete levels and earn the required “stars”. Homescapes and Gardenscapes have a similar storyline that centres on the need to renovate a home or a garden. Both Homescapes and Gardenscapes have more than 100 million downloads on the Google Play store. The Advertising Standards Authority (ASA) has banned the advertisements, saying that they were “not representative of the games they were purported to feature”.
The developer has been accused of showing ads that bear little resemblance to the actual gameplay of these two mobile games. Playrix, the developer of Homescapes and Gardenscapes, two hugely popular games for Android and iOS devices, has been pulled up by the UK's advertising regulator for showing misleading advertisements.
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